All businesses, especially small businesses, need to have a presence right now, not necessarily to gain market share, but to merely survive and to be compatible in an environment that eventually will be the primary way that buyer and sellers communicate. This is also the way individuals will communicate. You should have domain names for both you and your business. More and more people are registering domain names for their family while there are still choices. If you are creative and look hard enough you will find a good name. Names are being registered at an incredible rate of over 400,000 per week, but the real world is yet to come.